Magazine Video Insert Advertisement

is embedded in the August issue of the Meredith Corporation edition of Successful Farming from Bayer Crop Science. The video here demonstrates a reader opening the magazine where we both hear and view an ad from Volivo about pesticide that protects from nematodes.

The way this video instantly plays, like quite a few ads on some websites where the viewer struggles to find the Sound Off button would likely register high on the general annoyance level ?

According to the Physics Today Blog the cost to the publisher of this insert per unit is;
"A production run of 1,000 of these displays for a marketing campaign would lead to a cost per unit of about $50" which informs us that in these early days of its use is for a special targeted group  or in this case about 4% of magazine subscribers. Read more